Allplants x Melissa Hemsley

A series of 30 videos were produced with allplants to celebrate their exciting new collaboration with celebrity chef Melissa Hemsley. The videos showcase the convenience, taste, and quality of allplants’ plant-based meals, with Melissa highlighting the brand’s commitment to nutritious, flavourful, and trustworthy ingredients. From freezer to plate in minutes, these meals are designed by nutritionists to nourish without compromising on flavour or health.

The videos were used as a mixture of organic content and paid advertisements, helping to promote the collaboration across multiple platforms. This project brought to life the passion and innovation behind allplants and their mission to make plant-based eating accessible and enjoyable.